
The business of selling beer
SABMiller’s new Impala Beer is marketed to poor people who don’t buy other commercially distributed beers because they are too expensive.
22 Article(s) by:
Megan Eardley is a Ph.D. candidate in the Princeton School of Architecture.

SABMiller’s new Impala Beer is marketed to poor people who don’t buy other commercially distributed beers because they are too expensive.

Why are certain kinds of war stories embraced by critics and go on to find an international audience, while other finely written stories do not?