SPORTS

Out of Here

Sean Henry Jacobs

I am spending the opening weeks of the 2010 World Cup in Cape Town, South Africa. I have tickets to a few games. The main aim is to be among football people.

The Nandos Plot

Herman Wasserman

The chicken fast-food chain’s latest television commercial, riffing on the World Cup, satirizes stereotypical Africa yet risks reproducing the very tropes it mocks instead.

Coca Cola Boy

Sean Henry Jacobs

Commercials tied to the 2010 World Cup sell brands through a tired global template of African-ness: poverty as texture, hardship as atmosphere, resilience as spectacle.