Africa Is a Country

White People Eat Fried Chicken

Africa Is a Country Podcast
African Five-a-Side Podcast

White People Eat Fried Chicken

By
Sean Jacobs

[youtube=http://www.youtube.com/watch?v=nH_WxJVxHcw&w=500&h=307&rel=0]

Allison Swank
Just as Nelson Mandela went underground as the Black Pimpernel in 1961 to evade the white apartheid government, in this TV ad for  a popular South African fast food chain, this white Afrikaner family goes underground in 1994 to escape Mandela’s black government–what?

And white people eat fried chicken at a food joint whose slogan is “soul food”?

This intermingling of race roles is a clear attempt to normalize black stereotypes of soul and chicken in white culture–which is represented here as uptight and fearful. To sell chicken to white people, Chicken Licken tries to bridge the divide between what is stereotypically white and black, while managing to reinforce both clichés. Over it.

Further Reading

Sinners and ancestors

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How to unmake the world

In this wide-ranging conversation, para-disciplinary artist Nolan Oswald Dennis reflects on space, time, Blackness, and the limits of Western knowledge—offering a strategy for imagining grounded in African and anti-colonial traditions.

A migrant’s tale

On his latest EP, Kwame Brenya turns a failed migration into musical testimony—offering a biting critique of ECOWAS, broken borders, and the everyday collapse of pan-African ideals.