Rhythm like you’ve never seen
No one mixes nationalism, tourism and sport in a feel-good cocktail quite like the South African advertising industry.
![](https://images.jacobinmag.com/wp-content/uploads/sites/3/2010/02/24204559/ad-1.jpg)
I stand corrected, but no one mixes nationalism, tourism and sport in a feel-good cocktail quite like the South African advertising industry. Like in this TV commercial for the South African national tourism authority, where Diski, a South African style of playing football that prioritizes tricks and dribbling – which in real life has only reaped bad results on the field – is roped into promote the 2010 World Cup.
It comes complete with dorky instructional video.