Sudanese went to the polls yesterday and will do so again today in two days of voting for a new president or in the case of a depressing scenario that the controversial incumbent, Omar Al-Bashir, gets another term. The latter scenario is more likely. However, one outstanding feature in this depressive scenario has been the Girifna Movement, a social movement, that encourages people to vote and works for peaceful change in Sudan. This is an ad they’ve created for the election and their use of media.

In the ad above, a man washes a dirty t-shirt with the image of Al-Bashir on it.

The ad says something like this:

If you are disgusted don’t worry there is Girifna soap bar!
It would not be easy after 20 years with out change
You will have to scrub, scrub and scrub then squeeze, squeeze, squeeze, squeeze, squeeze and squeeze,
But you will like the result
girifna soap bar for the future of Sudan!
I bet Nicholas Kristof won’t report this because it does not fit his picture of Sudan.

Further Reading

An unfinished project

Christian theology was appropriated to play an integral role in the justifying apartheid’s racist ideology. Black theologians resisted through a theology of the oppressed.

Writing while black

The film adaptation of Percival Everett’s novel ‘Erasure’ leaves little room to explore Black middle-class complicity in commodifying the traumas of Black working-class lives.

The Mogadishu analogy

In Gaza and Haiti, the specter of another Mogadishu is being raised to alert on-lookers and policymakers of unfolding tragedies. But we have to be careful when making comparisons.

Kwame Nkrumah today

New documents looking at British and American involvement in overthrowing Kwame Nkrumah give us pause to reflect on his legacy, and its resonances today.