[youtube=http://www.youtube.com/watch?v=xB238bOfbIk&w=480&h=295]

This clip of an incoherent, rambling politician ran on South African TV a few weeks ago.

After a few days, a second clip in the sequence was flighted. It emerged that it was a clever campaign for a South African brand of Parmalat milk.

Here’s the second clip or the actual commercial:

[youtube=http://www.youtube.com/watch?v=kE0OY9YkeU8&w=480&h=295]

It works?

Further Reading

Sinners and ancestors

Ryan Coogler’s latest film is more than a vampire fable—it’s a bridge between Black American history and African audiences hungry for connection, investment, and storytelling rooted in shared struggle.

How to unmake the world

In this wide-ranging conversation, para-disciplinary artist Nolan Oswald Dennis reflects on space, time, Blackness, and the limits of Western knowledge—offering a strategy for imagining grounded in African and anti-colonial traditions.

A migrant’s tale

On his latest EP, Kwame Brenya turns a failed migration into musical testimony—offering a biting critique of ECOWAS, broken borders, and the everyday collapse of pan-African ideals.