You know we give Bono a lot of grief on this site, but in this commercial for ESPN’s coverage of the 2010 World Cup–bar a few disagreements here and there–he is on point. Did I just say that. Just in this case of course.

http://www.youtube.com/watch?v=sXlBSlyU8xY

* BTW, ESPN has put a lot of money into promoting the World Cup, so it is also worth checking out the short “32 Teams, 1 Dream” videos they made and presented by Beninous actor Djimon Hounsou. I particularly like the ones for the six African qualifiers: South Africa, Cameroon, NigeriaCote d’Ivoire (I know the myth of Drogbacite continues) Ghana and Algeria.  What is striking about some of the team profiles are how political, or left progressive, they seem to be: Take the Algeria one where Hounsou brings up the Algerian war of independence and in the Honduras video where whoever wrote the script and produced it, basically condemns the coup against the democratically elected president.

Further Reading

Kenya’s vibe shift

From aesthetic cool to political confusion, a new generation in Kenya is navigating broken promises, borrowed styles, and the blurred lines between irony and ideology.

Africa and the AI race

At summits and in speeches, African leaders promise to harness AI for development. But without investment in power, connectivity, and people, the continent risks replaying old failures in new code.

After the uprising

Years into Cameroon’s Anglophone conflict, the rebellion faces internal fractures, waning support, and military pressure—raising the question of what future, if any, lies ahead for Ambazonian aspirations.

In search of Saadia

Who was Saadia, and why has she been forgotten? A search for one woman’s story opens up bigger questions about race, migration, belonging, and the gaps history leaves behind.

Binti, revisited

More than two decades after its release, Lady Jaydee’s debut album still resonates—offering a window into Tanzanian pop, gender politics, and the sound of a generation coming into its own.