Africa Is a Country

Coke and cynicism

Africa Is a Country Podcast
African Five-a-Side Podcast

Coke and cynicism

By
Sean Jacobs

I won’t bother to unpack this commercial, but this is exhibit A for the case against uncritical boosterism and identity politics. Coca Cola Kenya hijacks “the Africa is booming” discourse to sell more soft drinks. Here’s their cynical sales pitch:

There are close to 1 billion people in Africa each with a reason to believe. Because Coca-Cola knows, understands, lives and breathes AFRICA, ONLY COCA-COLA can influence positive attitudes amongst AFRICANS by claiming its role AS the ICON OF HAPPINESS and the BEACON OF OPTIMISM.

Further Reading

How to unmake the world

In this wide-ranging conversation, para-disciplinary artist Nolan Oswald Dennis reflects on space, time, Blackness, and the limits of Western knowledge—offering a strategy for imagining grounded in African and anti-colonial traditions.

A migrant’s tale

On his latest EP, Kwame Brenya turns a failed migration into musical testimony—offering a biting critique of ECOWAS, broken borders, and the everyday collapse of pan-African ideals.

What Portugal forgets

In the film ‘Tales of Oblivion,’ Dulce Fernandes excavates the buried history of slavery in Portugal, challenging a national mythology built on sea voyages, silence, and selective memory.