[youtube=http://www.youtube.com/watch?v=wPfsM4yBZps&w=500&h=307&rel=0]

It will get ridiculous over the next month.   For now the price goes to goes to the Australian media company, Optus. This is the concept for the ad, above: “… To prepare for the 2010 FIFA World Cup, the Australian football team was involved in a secret training camp.  Unbeknown to anyone, the team flew over to South Africa last year to prepare for the extreme conditions they are likely to face.”

Lord.

Further Reading

Kenya’s vibe shift

From aesthetic cool to political confusion, a new generation in Kenya is navigating broken promises, borrowed styles, and the blurred lines between irony and ideology.

Africa and the AI race

At summits and in speeches, African leaders promise to harness AI for development. But without investment in power, connectivity, and people, the continent risks replaying old failures in new code.

After the uprising

Years into Cameroon’s Anglophone conflict, the rebellion faces internal fractures, waning support, and military pressure—raising the question of what future, if any, lies ahead for Ambazonian aspirations.

In search of Saadia

Who was Saadia, and why has she been forgotten? A search for one woman’s story opens up bigger questions about race, migration, belonging, and the gaps history leaves behind.